Luma Staff

Raymundo Berrelleza - Founder

His journey began as a personal assistant for Glen Henry of Beleaf in Fatherhood immediately after graduating from California Baptist University in 2017.

During his time with Beleaf in Fatherhood, Ray gained invaluable experience in the power of video marketing and honed his skills in pitching to brands, leveraging the influence of a YouTube audience to forge lucrative brand deals. In 2019, he embarked on a new collaboration with another prominent YouTuber, contributing to the creation of an online video course that generated a staggering $20k in sales within the first month, thanks to Ray's expertise.

Ray's dedication to content creation led him to secure a full-time position as a content creator at Super Fresh Clothes in 2021, where he contributed to various campaigns for other in house brands such as Party Crasher and Body Bandit. Within the dynamic environment of Super Fresh Clothing, where weekly product drops were the norm, Ray excelled in consistently producing fresh, engaging content ranging from high-quality product photos to captivating lifestyle videos featuring models. This experience refined his ability to create and edit content within tight deadlines, enhancing his versatility as a creative professional.

In the same year, Ray joined Real Dog Box as a studio coordinator and content creator. Leveraging his past experience, he implemented a strategic approach to weekly social media content creation, along with YouTube optimization techniques, resulting in increased audience engagement and improved YouTube SEO for Real Dog Box. Ray's responsibilities included capturing compelling product photos, scripting and producing YouTube videos, delivering engaging voiceovers, strategizing SEO-driven content, and developing informative training videos for the company.

In 2022, Ray was offered an exciting opportunity as a Digital Video Producer at Taylor and Pond, a renowned 360 beauty marketing agency located in San Diego. Here, he had the privilege of collaborating with an impressive roster of beauty brands, both large and small, including Olaplex, Clairol, Bio Oil, JLO Beauty, Kind Science, Rimmel London, Blue Mercury, Nexxus, Surface Hair, Black Radiance, Malibu C, Westmore Beauty, Crepe Erase, Jergens, Ban, and Jamaican Mango and Lime.

Ray played a crucial role throughout the entire production process, from pre-production tasks such as creating shot lists, model call sheets, and organizing wardrobe and props, to overseeing production with meticulous scheduling and ensuring a seamless flow on set. Furthermore, he excelled in post-production, showcasing his editing prowess and ability to create captivating motion graphics. Ray also fostered collaboration with in-house designers and 3D animation editors, showcasing his versatility and adaptability within a professional team setting.

Recently, Ray relocated to Los Angeles in pursuit of new and exciting opportunities, bringing with him a wealth of experience and expertise acquired throughout his journey ready to help clients create amazing content!